How One Shop Filled 150 Idle Machine Hours in 2 Weeks

One shop filled 150 idle machine hours in two weeks without hiring a single new estimator or sales person.

A mid-sized contract manufacturer filled 150 idle machine hours and generated $17,250 in new orders over two weeks by using targeted, machine-specific promotions instead of generic email blasts. The shop filtered its part library by available equipment and sent time-bound discount offers only to customers whose parts matched that open capacity.

The Situation

The shop knew they had open capacity. They just had no good way to fill it.

• Overhead kept running whether the machine was producing or not
• No clear visibility into which machines had open windows and when
• Generic promotions pulled in work for machines that were already busy
• Blanket discounts made it difficult to tell whether any given campaign actually worked

The Solution

The shop kept using broad email blasts for general awareness, but switched to Parts Portal whenever they needed to fill a specific machine. In minutes, they filtered their part library by available equipment and sent a targeted promotion to exactly the customers whose parts matched that capacity.

Parts Portal matched the shop's open machine capacity directly to the customers most likely to order parts that fit it. For the shop, it meant promotions that created real urgency without creating chaos on the floor.

The Results

• 150 idle machine hours filled through targeted promotions over a 2 week period
• $17,250 in orders generated directly from targeted campaigns

See this in action.