---
title: How One Shop Filled 150 Idle Machine Hours in 2 Weeks
description: A mid-sized contract manufacturer turned idle machine time into $12,750 in new orders. Here's how the pilot worked.
---

[Parts Portal Blog](https://custompartsportal.com/blog)

# [How One Shop Filled 150 Idle Machine Hours in 2 Weeks](https://custompartsportal.com/blog/how-one-shop-filled-150-idle-machine-hours-in-2-weeks)

 Written by [Bri Callahan](https://custompartsportal.com/blog/author/bri-callahan) | Sep 4, 2026, 6:33:28 PM

One shop filled 150 idle machine hours in two weeks without hiring a single new estimator or sales person.

A mid-sized contract manufacturer filled 150 idle machine hours and generated $17,250 in new orders over two weeks by using targeted, machine-specific promotions instead of generic email blasts. The shop filtered its part library by available equipment and sent time-bound discount offers only to customers whose parts matched that open capacity.

### **The Situation**

The shop knew they had open capacity. They just had no good way to fill it.

- Overhead kept running whether the machine was producing or not
- No clear visibility into which machines had open windows and when
- Generic promotions pulled in work for machines that were already busy
- Blanket discounts made it difficult to tell whether any given campaign actually worked

### **The Solution**

The shop kept using broad email blasts for general awareness, but switched to Parts Portal whenever they needed to fill a specific machine. In minutes, they filtered their part library by available equipment and sent a targeted promotion to exactly the customers whose parts matched that capacity.

**Parts Portal matched the shop's open machine capacity directly to the customers most likely to order parts that fit it.** For the shop, it meant promotions that created real urgency without creating chaos on the floor.

### **The Results**

- **150 idle machine hours filled** through targeted promotions over a 2 week period
- **$17,250 in orders** generated directly from targeted campaigns

**See this in action.** 

[View full post](https://custompartsportal.com/blog/how-one-shop-filled-150-idle-machine-hours-in-2-weeks)

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