Every time you quote a job, you generate something more valuable than a price.
Parts Portal treats quoting data as the foundation for capacity marketing. Every quote captures the part, the machine it runs on, the cycle time, and the customer who needs it. That same data is used to identify which customers to target when a machine becomes idle, rather than relying on a separate customer list or CRM.
You capture the part, the routing, the machine it runs on, the cycle time, and the customer who needs it. Most shops have no idea how much marketing power is sitting inside that data, because it has always lived in a quote, not a campaign.
The same information that priced the job also tells you which machines are running which kind of work, and which customers order parts that fit a machine that just opened up. Parts Portal uses a shop's own quote history to identify which customers to target when capacity opens up.
A shop does not need to do anything extra to make this work. The act of quoting and producing parts is already building the dataset that powers targeted promotions. Filter by machine, see which customers fit, send a time-bound offer with a discount code.
In a recent pilot, this turned into 150 idle machine hours filled and $12,750 in orders over two weeks, generated entirely from a shop's own existing quote and production history.
Most shops think of their quoting system and their marketing as two separate jobs. We think they should be the same job, because the data that makes one work is exactly the data that makes the other work too.
How does Parts Portal use quoting data for marketing? Parts Portal captures the part, machine, cycle time, and customer associated with every quote a shop builds. That same data is used to identify which customers order parts that fit a machine when it becomes idle.
What makes Parts Portal different from a CRM for manufacturers? A traditional CRM relies on manually entered customer data with no connection to actual production capability. Parts Portal builds its targeting directly from quoting and production data, so promotions are matched to real machine availability.
Do shops need a separate marketing tool alongside Parts Portal? No. Parts Portal generates the data needed for targeted capacity promotions automatically as a byproduct of normal quoting and production activity. However, shops may choose to use along-side other marketing tools and strategies for promoting general brand awareness.